Meet Jake Vierzen.
I began R-Value Homes in 2004, after 10 years at a Michigan based commercial concrete contractor, starting as a laborer, and quickly moving into the position of a poured wall foreman. But the seeds of Insulating Concrete Forms (ICF) were planted much earlier…
I was raised in a large family on a West Michigan dairy farm; where long hours were the norm, complaining was taboo, and both conservation of energy and stewardship of resources was a way of life. I came to respect durability and simplicity, both in our equipment, and in our buildings. Let me put it another way: I began working at 6, and broke a lot of stuff. Quality stuff broke less and was easier to fix. You didn’t waste time on the farm, and when things broke, time was wasted.
As I grew, I took quite an interest in high-performance engines. No, this does NOT go very well with the ideas of conservation and stewardship! Nevertheless, the lessons I learned about designing the engine and the vehicle as a system, as well as for durability, shaped who I am. I came to understand that high performance was not installing a couple of performance parts, but that the entire engine needed to be specified with a well-defined goal. The entire vehicle must be built to complement the engine.
I had no idea how these various experiences would converge to change the path of my career! Since I also enjoy reading, I naturally read a lot to keep up on my industry knowledge, and followed trends. Once I heard of Insulating Concrete Forms, I immediately knew it was for me. Here was high-performance, conservation, stewardship, durability, and concrete all wrapped into one!
R Value Concrete Structures
In 2004, the time was right. I saw a need for a reputable Michigan based ICF installer. It seems that local builders had a bad impression of Insulating Concrete Form construction, largely due to poor workmanship from inexperienced installers. I knew from my experience in commercial poured walls that this was completely unnecessary, and saw the opportunity to provide high quality ICF installation using the best products available. I was also hearing about builders charging a premium because they were concerned they would have to fix the poor workmanship; and worried about learning something completely new. I was convinced ICF walls could be held to the same high standards as commercial poured walls always were.
I can certainly appreciate speed, but not at the expense of doing things right. Early on in our history, I learned that I didn’t want a project if that meant compromising on quality. Someone else can always do a cheaper job, I become more resolved to do the best job, and only use the best products.
R Value Homes
As we matured, it became even more clear that the home must be built as a system to complement the ICF walls. Too often a choice was made to build using Insulating Concrete Forms for the walls, then to skimp on other crucial areas. The road to efficiency and durability doesn’t begin and end with ICF walls; and I became frustrated with the prevailing idea that ICF’s were the “silver bullet” when I occasionally heard that a client was underwhelmed with the performance of their home. To address these concerns, we added framing to our scope of work. As things progressed, it was necessary to act as a builder and/or consultant on many of our homes, to ensure that crucial details are done right, and the materials choices work together. Thus our name change reflected the change to our core business model.